We understand today the use of a hashtag on social platforms. The power of a hashtag is to search for content on the web by simply searching the hashtag on the web. A hashtag lets a user find relevant content; it drives interested users to the right content and its content creator.

In earlier days, hashtags were not clickable. But after 2009, Twitter decided to make hyperlink hashtags. Now anyone can easily see Tweets about specific topics and events. After this new innovation of Twitter, brands and users started to use them in their tweets and use them to track the performance of the content.

Not only on Twitter, even all the social media platforms quickly included that technology into their platform after seeing the popularity of hashtags.

So today, hashtags are the most used and effective strategy for brands and professionals to grow their reach. Brands are creating a hashtag campaign to build trust and generate social proof.

In this blog, we will talk about the best examples of two brands that nailed the use of Twitter with their Twitter hashtag campaigns. They aced their Twitter game in recent years and we are equally excited to talk about the same in here today-

Disney – Beauty & the Beast

To promote the live-action of the movie Beauty and the Beast, Disney encouraged users to use the hashtag #BeOurGuest to get a delivery of a rose on Valentine’s Day. “There is something magical about getting something physical by using a digital call to action,” Minero said.

The end result was 938 deliveries in major markets given this engagement and promotion on Twitter. The hashtag #BeOurGuest also trended in 25 major markets. This proved to be a digital to physical activation initiative.

Airbnb

Airbnb offered a Super Bowl spot the underlying thought for which was about immigration and political climate. Airbnb was keen to spread the message of #WeAccept to housing 100,000 refugees, disaster survivors, and other displaced people. Airbnb committed to donating $4 million to the International Rescue Committee over the next four years. The #WeAccept campaign had a purpose behind it and they were desirous of spreading this message of ‘Accepting’. Thus, the message spread on Twitter actively, and people engaged remarkably.

Conclusion

Here Disney and Airbnb put all the efforts to make a hashtag campaign successful. A hashtag is also the driving factor of a social wall. A social wall is a platform where you can collect and aggregate social media feeds from various networks in one place. When it comes to Twitter then the Twitter wall can work effectively for you. The Twitter wall is quite similar to the social wall.

Twitter walls are social media walls that aggregate social media feeds from Twitter containing a particular hashtag. A tweet wall shows the live Twitter feed on the big screen at events, festivals, music concerts, fundraisers, and more. The use of a Twitter wall can be done in various ways and there are brands that knew just how to do it.

Twitter walls are an innovative concept that promotes engagement and conversations about events and campaigns on social media. These walls display live Twitter feeds and keeps the conversation going and absorb user-attention greatly. To make any hashtag campaign successful, brands are using Social wall or Twitter wall.

Before moving on to how, there is another important question that needs to be answered and that is – Why? Why event marketers should use social media wall for events? The simple answer is because social media platforms have access to a real audience and can get you real-time engagement and participation from your target audience. The other half of the answer says because the social media platforms render the best flexibility to users which extends from the usage of hashtag walls to content walls as well as live social media feed. So, now we address the next question, how to do it? So in order to pursue that, here are a few creative ideas that may help you:

1. The Hashtag Hangout

So, probably, if you have searched anywhere else you would have found it to be the first suggestion everywhere. And it is true; it is one of the first and foremost things you would want to do. The reason – hashtags happen to be the hottest and most viral tools for promotion currently. So, a strong hashtag for your event can really get more attention and the required engagement that you might be seeking. The Thumb rule is to make sure your hashtag is a memorable, unused, and precise one. Longer hashtags may display a lack of creativity which drops down user’s interest at first sight. So, make brevity your best friend.

2. Included Brand Related Content

If you are keen to include official information with the event, social media wall can act as a perfect prop for the accomplishment of this task. You can always connect your social wall with TV displays at the event venue and your attendees will get a view into what your team has been doing and what all it has to offer. You can also share new announcements, next speakers, as well as winners of your latest contests, etc. on these displays.

3. Start Conversations

It is important to start a conversation with your target audience and that can only be done when you inspire them to talk. A simple way is to ask interest generating questions, bring up picture puzzles, add funny videos, GIFs, and other such engaging user-generated content that compels them to take a deeper interest in your event and get connected with it.

4. Show up Speakers Content

In case, you have some legendary speakers lined up for your conference or event, you can always include their names into a list and connect this list with your live social media feeds. Your audience would definitely like to listen to one of the enlisted speakers and you can further generate their interest by displaying the speaker’s speech content in your live feeds. The listeners will thank you for the live feed while the speakers will be obliged to such a large level of exposure to thousands of listeners and readers all over the globe.

5. Never Forget To Moderate

Last but never least, always keep a tab on what your audience is saying. Reply to them on time or keep a hand ready to reply to the specific event-related posts. Reply to your audience through social walls. It will help to enhance better connectivity and give you a chance to know your audience better.

Over to you

We have share the most effective ways of using a social wall for your events. If you want to use social wall for your events then must try Onstipe. Onstipe is a social media aggregator tool that helps you to create an stunning social wall for your events and websites.