Before moving on to how, there is another important question that needs to be answered and that is – Why? Why event marketers should use social media wall for events? The simple answer is because social media platforms have access to a real audience and can get you real-time engagement and participation from your target audience. The other half of the answer says because the social media platforms render the best flexibility to users which extends from the usage of hashtag walls to content walls as well as live social media feed. So, now we address the next question, how to do it? So in order to pursue that, here are a few creative ideas that may help you:
1. The Hashtag Hangout
So, probably, if you have searched anywhere else you would have found it to be the first suggestion everywhere. And it is true; it is one of the first and foremost things you would want to do. The reason – hashtags happen to be the hottest and most viral tools for promotion currently. So, a strong hashtag for your event can really get more attention and the required engagement that you might be seeking. The Thumb rule is to make sure your hashtag is a memorable, unused, and precise one. Longer hashtags may display a lack of creativity which drops down user’s interest at first sight. So, make brevity your best friend.
2. Included Brand Related Content
If you are keen to include official information with the event, social media wall can act as a perfect prop for the accomplishment of this task. You can always connect your social wall with TV displays at the event venue and your attendees will get a view into what your team has been doing and what all it has to offer. You can also share new announcements, next speakers, as well as winners of your latest contests, etc. on these displays.
3. Start Conversations
It is important to start a conversation with your target audience and that can only be done when you inspire them to talk. A simple way is to ask interest generating questions, bring up picture puzzles, add funny videos, GIFs, and other such engaging user-generated content that compels them to take a deeper interest in your event and get connected with it.
4. Show up Speakers Content
In case, you have some legendary speakers lined up for your conference or event, you can always include their names into a list and connect this list with your live social media feeds. Your audience would definitely like to listen to one of the enlisted speakers and you can further generate their interest by displaying the speaker’s speech content in your live feeds. The listeners will thank you for the live feed while the speakers will be obliged to such a large level of exposure to thousands of listeners and readers all over the globe.
5. Never Forget To Moderate
Last but never least, always keep a tab on what your audience is saying. Reply to them on time or keep a hand ready to reply to the specific event-related posts. Reply to your audience through social walls. It will help to enhance better connectivity and give you a chance to know your audience better.
Over to you
We have share the most effective ways of using a social wall for your events. If you want to use social wall for your events then must try Onstipe. Onstipe is a social media aggregator tool that helps you to create an stunning social wall for your events and websites.
Digital Spark 